These Googlers have
notes to share
Starting an inclusive
We asked two of Google’s Inclusive Marketing consultants to share advice for those thinking of starting their own feedback committees for creative.
In 2018, 60 Googlers joined a new formal process for evaluating the inclusiveness of brand creative.
The team evaluated 10,000 marketing assets
for Google’s 2020 creative audit.
2020 Creative Audit
OF U.S. POPULATION
OF CHARACTERS IN OUR ADS
Visit the All In inclusive marketing toolkit for more creative guidelines and audit results.
As of fall 2021, the Inclusive Marketing consultants
have reviewed more than 200 Google campaigns.
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How connected TV makes primetime personal
Designer: Kelly Sullan; Production Lead: Fifer Garbesi; Product Lead: Casey Fictum.
BY MARIANNA NASH
Editor, Think with Google
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