
These Googlers have
notes to share
marketing panel?
Starting an inclusive

We asked two of Google’s Inclusive Marketing consultants to share advice for those thinking of starting their own feedback committees for creative.

Start
early.
Note #1
In 2018, 60 Googlers joined a new formal process for evaluating the inclusiveness of brand creative.

partnerships.
Build
Note #2

processes.
Standardize
Note #3

across
Track
all
campaigns.
representation
Note #4

1
The team evaluated 10,000 marketing assets
for Google’s 2020 creative audit.

1%
18.5%
2020 Creative Audit
OF U.S. POPULATION
OF CHARACTERS IN OUR ADS
LATINO/LATINX REPRESENTATION
6%
DISABILITY REPRESENTATION
26%

free
Create
zones.
judgment-
Note #5

Aim
obsolescence.
for
Note #6

SEE MORE
Visit the All In inclusive marketing toolkit for more creative guidelines and audit results.
As of fall 2021, the Inclusive Marketing consultants
have reviewed more than 200 Google campaigns.
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