These Googlers have

notes to share

marketing panel?

Starting an inclusive

We asked two of Google’s Inclusive Marketing consultants to share advice for those thinking of starting their own feedback committees for creative.

Start

early.

Note #1

In 2018, 60 Googlers joined a new formal process for evaluating the inclusiveness of brand creative.

partnerships.

Build

Note #2

processes.

Standardize

Note #3

across

Track

all

campaigns.

representation

Note #4

1

The team evaluated 10,000 marketing assets

for Google’s 2020 creative audit.

1%

18.5%

2020 Creative Audit

OF U.S. POPULATION

OF CHARACTERS IN OUR ADS

LATINO/LATINX REPRESENTATION

6%

DISABILITY REPRESENTATION

26%


free

Create

zones.

judgment-

Note #5

Aim

obsolescence.

for

Note #6

SEE MORE

Visit the All In inclusive marketing toolkit for more creative guidelines and audit results.

As of fall 2021, the Inclusive Marketing consultants

have reviewed more than 200 Google campaigns.

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How connected TV makes primetime personal
Designer: Kelly Sullan; Production Lead: Fifer Garbesi; Product Lead: Casey Fictum.
CREDITS
BY MARIANNA NASH
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Editor, Think with Google

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