Starting an inclusive

notes to share

marketing panel?

These Googlers have

We asked two of Google’s Inclusive Marketing consultants to share advice for those thinking of starting their own feedback committees for creative.

Start

early.

Note #1

In 2018, 60 Googlers joined a new formal process for evaluating the inclusiveness of brand creative.

partnerships.

Build

Note #2

processes.

Standardize

Note #3

campaigns.

representation

all

across

Track

Note #4

1

The team evaluated 10,000 marketing assets

for Google’s 2020 creative audit.

LATINO/LATINX REPRESENTATION

DISABILITY REPRESENTATION

26%

1%

2020 Creative Audit

OF CHARACTERS IN OUR ADS

18.5%

OF U.S. POPULATION


6%

judgment-

free

Note #5

Create

zones.

Aim

obsolescence.

for

Note #6

Visit the All In inclusive marketing toolkit for more creative guidelines and audit results.

have reviewed more than 200 Google campaigns.

SEE MORE

As of fall 2021, the Inclusive Marketing consultants

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Designer: Kelly Sullan; Production Lead: Fifer Garbesi; Product Lead: Casey Fictum.
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BY MARIANNA NASH
Editor, Think with Google
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