
Starting an inclusive
notes to share
marketing panel?
These Googlers have

We asked two of Google’s Inclusive Marketing consultants to share advice for those thinking of starting their own feedback committees for creative.

Start
early.
Note #1
In 2018, 60 Googlers joined a new formal process for evaluating the inclusiveness of brand creative.

partnerships.
Build
Note #2

processes.
Standardize
Note #3

campaigns.
representation
all
across
Track
Note #4

1
The team evaluated 10,000 marketing assets
for Google’s 2020 creative audit.

LATINO/LATINX REPRESENTATION
DISABILITY REPRESENTATION
26%
1%
2020 Creative Audit
OF CHARACTERS IN OUR ADS
18.5%
OF U.S. POPULATION
6%

judgment-
free
Note #5
Create
zones.

Aim
obsolescence.
for
Note #6

Visit the All In inclusive marketing toolkit for more creative guidelines and audit results.
have reviewed more than 200 Google campaigns.
SEE MORE
As of fall 2021, the Inclusive Marketing consultants
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